New Formula! 100% Pure Fruit Pigmented Full Coverage Water Foundation | Review & Swatches

Hi! This is going to be a review and swatches of the new 100% Pure Fruit Pigmented Full Coverage Water Foundation..

Scroll down for swatches and a review or you could just watch my YouTube video including a demo and wear test it down below 🙂

Ok on to the product! The 100% Pure Fruit Pigmented Water Foundation isn’t a new product, but they have reformulated for a fuller coverage. I tried the original formula a while ago and it had virtually zero coverage so I and others who tried it were less than impressed. In fact, I’ve done a battle of the 100% Pure foundations on my YouTube channel in the past and if you saw that video you’ll know that none of their foundations were my favorite. You can watch the video down below to see why I didn’t like them and which foundation I liked the best 😉  However.. the new and improved Water Foundation is…well let’s just say I’m finally impressed; and that’s not an easy feat considering how picky I am about foundations.

So let’s start with the shade range:

The 100% Pure Full Coverage Water Foundation comes in at 19 shades which is their most diverse shade range launch yet. They also improved on their undertones and diversity and I’m very happy about that. In the past their undertones were very pink or very orange and I couldn’t find a good match in any of their lines. There were also no options for women with olive, yellow or porcelain undertones and not any really deep shades. Now they have added 2 olive shades and they have a cool, neutral, warm, and olive family with corresponding depths. There is also a warm, neutral, and cool option for women of color. Such a big improvement. And I’ve finally found a perfect shade match for me! It feels great to be included 🙂

Swatches –

Here are the swatches of the sample shades I got: Warm 2.0, Warm 3.0, and Olive 3.0 (This photo was taken using only daylight :D)

Warm 3.0 is my perfect match on the right in the pic down below and I used Warm 2.0 ( the one in the middle) and Olive 3.0 (the one on the left) to highlight and bronze.

Claims –

On 100% Pure’s website they say that it’s for normal, Dry Skin Types Full Coverage Semi-Dewy Finish

Healthy, hydrating foundation gives you full coverage and a satin, slightly dewy finish for a glowing complexion. Formulated with hydrating aloe, protective green tea, anti-aging red wine resveratrol and Alpha Lipoic Acid, reparative vitamin E, and skin-softening super fruit oils of pomegranate and acai berries. Colored from vitamin and antioxidant rich plant pigments.

Ingredients –

Aloe Barbadensis Leaf (Organic Aloe Juice)*, Extracts of Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Daucus Carota (Carrot) Sativa Root Punica Granatum (Pomegranate), Theobroma Cacao (Cocoa Bean) and Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Zinc Oxide, Euterpe Oleracea Pulp (Acai) Oil, Punica Granatum (Pomegranate) Seed Oil, Resveratrol (Red Wine Resveratrol), Alpha Lipoic Acid, Tocopherol (Vitamin E), Oryza Sativa (Rice) Starch, Camellia Sinensis (Green Tea) Leaf Extract, Euphorbia Cerifera (Candelilla) Wax, Extracts of Rosmarinus (Rosemary) Officinalis Leaf, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thymus) Flower/Leaf Extract, Vegetable Glycerin, Lonicera Caprifolium (Japanese Honeysuckle) * Certified Organic

These ingredients look simply amazing. I don’t know how they make such a full coverage with no minerals and only plant pigments.

Application/ Formula Review –

Now the “dewy finish” claim made me nervous cause I have combo/oily skin. Typically liquid foundations never last on me and don’t look like skin enough for my own liking. For the last 13 years or so I’ve had a love affair with powder foundations since Bare Minerals were all the rage in high school. And that’s worked for me… until now. For the last year or so I’ve been on the hunt for a “clean beauty” liquid foundation I actually like because my cheeks are starting to get a bit dry for powder foundations especially in the winter. But my dang T Zone has Peter Pan syndrome and refuses to grow up and just wants to remind me of all my oily teenage nightmares. So you can see the dilemma.

BUT… I think I’ve finally found, dare I say it, THE ONE.

The 100% Pure Full Coverage Water Foundation wore like a dream on me. When applied it has a very natural finish perhaps a tad on the dewy side. It reminds me a lot of the Physicians Formula Healthy Foundation except without all the nasties.

And the crazy thing is.. I never had to powder. Not even my T zone. It stayed a natural slightly dewy finish ALL DAY.


I think it might have something to do with the fact that it’s a water based foundation and perhaps that’s where most  the dewiness comes from. Whatever it is, it did not make my oil glands erupt in madness like they normally would do with a dewy foundation. Actually for the first time my skin felt very balanced. My Sahara cheeks were quenched and my T zone was ALSO happy. It feels like the kind of formula that is actually doing something great for your skin. Can I actually have my cake and eat it too? With this foundation I guess I can.

I did notice a bit of settling into lines and pores and a tiny bit of clinging to dry patches but that’s considering that I caked it on pretty good for my test run. It did also wear off a tiny bit by the end of the day but it faded very gracefully. But now that I’ve used it a few times, I’m loving it more and more. The best way I like to wear it is like a B.B. cream. I sheer it out with my fingers and it is pretty flawless and is partially the reason I’m so much more excited about it now than I was in my video. I’m just someone who has texture in my skin and I’m very picky about having that flawless skin like finish.

Conclusion –

So let’s sum up the pros and cons:


  • Cruelty Free & Vegan
  • Super pure and skin loving formula
    • Fruit Pigmented (not mineral pigmented)
    • Formulated without talc, parabens, and phthalates, petroleum, and SLS
    • Added skin loving ingredients
  • Natural skin balancing finish
  • Looks like skin
  • Wears well
  • Full coverage


  • High end pricing: ($41) If you’re broke like me 🙁
  • Tiny bit of settling and clinging to dry patches but overall pretty flawless

In conclusion, this is my favorite “clean beauty” liquid foundation I’ve tried so far. In part because of the skin balancing natural finish, in part because the formula is so amazingly pure, and in part because it actually looks like skin. Oh and it’s full coverage. It’s amazing. I might have to suck it up and spend the $41 cause it was just so good. I hope this review was helpful. Check out my YouTube review on this foundation for the demo and wear test…and have a beautiful day! See you next time <3

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